Originally posted on LinkedIn
What to do after building a product and getting traction? Our bet — build systems and processes.
In Ignia’s first 6 months, we were able to test the product, start profitably (we’ve had salaries since month 3!), and hire an initial team.
Now — time to fix the chaos of laying train tracks while the train was already moving 🚆
❌ No sales system (sorry Dan Macías Carlos Echeverry, please don’t hit me 🙈)
❌ No communication structure (random WhatsApp blasts everywhere)
❌ No file or data management (everything scattered across Drive, our phones, and laptops)
❌ No administrative order — rushing payments to vendors, charging clients whenever we remembered
Our solution:
- Hire admin support. Someone dedicated to processing payments and chasing invoices.
- Get off WhatsApp and onto a specialized platform (Mattermost — like Slack but Open Source).
- Build a solid Notion setup to track our chaos — no more scattered mess across a hundred places.
- Build our Sales system on Notion, with steps and automations tailored to our business.
Choosing Notion was a journey. We needed something to organize all of the above with integrations, that wasn’t expensive, and was flexible. We went through a lot of options.
Extra — we needed a simple CRM that multiple team members (including marketing) could use to track our sales process, without paying a fortune. HubSpot — $2,300/year 🫠 I looked at a hundred options and honestly didn’t find what I needed.
Notion let us build it (quite easily actually — there’s a CRM template that fit us perfectly).
Sebastian Martinez Hoyos helped us — he’s running Notion workshops for the team and helping set things up. Thanks to that we can now do some of the automations we’ve been wanting:
- Community interaction tracking.
- Pre-built newsletter with automatic metrics and monthly news.
- Mini-CRM connected to our website for business processes.
I think one of the most important things after launching and running an MVP is having structure.
At Ignia we’re using these low-meeting days to do exactly that — build better rails so we can spend next year focused on scaling and growing 🚀
What tools or strategies do you use to bring order to your company or work, so it doesn’t descend into chaos?
