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Operations report Monday, 28 September 2026
A CV, without the CV You'd be working with a person, not with a firm.

About me

the long version

Name
Salomón Muriel
Where
Bogotá, Colombia
Companies
5 · on the fifth
Family
Married. Twins: Franco and Luca
Half marathon
2:10
Languages
Spanish and English

Last updated August 9, 2025 from my home in Bogotá.

If you want to know more about my work, check out my LinkedIn. If you want to know more about me in general, here you go 👇

The Basics

I’m precisely 35 years and 272 days old. I was born on January 1st, 1991 which isn’t that great since it’s quite hard to get any kind of celebration going when everyone is traveling, hungover, or both. Logically I had to do something about it so I’ve celebrated my birthday on April 20th since ~15 years ago. Some years I’ve celebrated my birthday on 3 different dates!

My parents are both Colombian and I was born and raised in Bogotá with my sister Paloma (or Paloca, as my kids call her). I’m happily married to my lifelong girlfriend. As of today, we’ve been together for over 16 years. We got married in 2018 and had Franco and Luca (the super twins 👶🏼👶🏼) in 2022. They are rambunctious, amazing, uncontrollable balls of chaos and joy. Not coincidentally, we don’t have any more kids. Also, having twins is great exercise: I lost 14kg since they were born (and I’m a voracious eater, especially when it comes to rice).

These 2 are like 90% of my free time. I love it.

Hobbies and Passions

Technology has been a lifelong passion. I never liked soccer (quite rare in Colombia) and grew up glued to whatever videogame I could get my hands on 👾. Fun fact, I learned English through online gaming! Since I spent so much time in front of computers I ended up loving tech and being quite a proud geek. Other than gaming, I enjoy a good beer (even better in good company), making friends, traveling and a good BBQ. Most of all, I love spending time with my family, both immediate and extended.

My other great passion is being a Maker. I love to create new things: companies, work projects, household renovations or furniture, prototypes, cooking recipes, activities, games for the kids, you name it. I’m the kind of guy with a rack full of tools and a 3D Printer, constantly tinkering 🧰.

Work = Play

I’ve been blessed with working in my passions. Most people know me not for my tech side but because I build companies. I’m currently on my fifth company — of the previous four, 2 went broke and 2 I managed to sell.

You can see more about my companies right below or on my LinkedIn.

Building companies has been a family tradition for a couple of generations now. My dad is a successful entrepreneur (currently building new ventures as well!) and his father before him too. I’m constantly on the lookout for new opportunities.

I’m currently building Ignia, a new model for Higher Education. I find working on more impact-driven ventures more fulfilling personally.

The companies Two sold, two failed, and the one that keeps me busy today.

What I've built

Salomón Muriel showing the Finco platform at a trade fair, next to a teammate
The valuation tool I'm showing there is one we built ourselves.
Logotipo de Ignia

Ignia Today

A new model for higher education. I built its website, the system the courses run on, the CRM and the community portal.

Logotipo de Finco

Finco 2019 — 2022

Real-estate valuation with data and AI for all of Latin America. A hundred thousand reports a year. Sold to RED Atlas.

Logotipo de PrestaGente

PrestaGente 2017 — 2019

Peer-to-peer payroll lending. Sold to Taurus Capital and it still runs, without me.

Logotipo de Beriblock

Beriblock 2018 — 2019

Promissory-note authentication with blockchain. Went under. The technology worked; the market didn't exist.

Logotipo de El Palomo

El Palomo 2016 — 2017

Flowers by subscription. Failed. Happy to tell you the story.

R5

R5 As an employee

I led around forty people. I built the entire data pipeline and the risk-modelling system.

Write to me

Tell me what you have running and I'll tell you if I can help.

No forms

You write, I answer.

No team behind me

The person who answers and the person who builds are the same.

Other pages

Mentoring if you're just starting, talks if you want me on a stage, about if you want to know who you're getting into this with, and now for what I'm up to this season.

© 2026 Salomón Muriel Bogotá · 4°42′N 74°04′W Current document