Originally posted on LinkedIn
A while back I shared how I screwed up choosing a CRM (sorry to those who came at me — Kommo really is that bad 🙈). And I got an interesting message.
The most important thing at the start of a new product is staying close to users and the ecosystem. You have to feel the market’s pain points.
Mauricio Chiong Castillo reached out to me — not to sell (as opposed to at least 15 sales messages from other CRMs), but to ask me exactly what happened.
He’s building the next great CRM focused on WhatsApp Marketing (Eclectic AI, Inc). And not only did he not try to take my money — he gave me value and even a free trial, 100% no strings attached. He just wanted to understand my pain.
I told him not only what happened with Kommo, but also the lack of solutions for LinkedIn. Maybe soon we’ll have the next great CRM for LinkedIn too 🚀
And at least the WhatsApp integration works, so they already beat Kommo hahaha
At the start, the most important thing is understanding the pain of the people who buy. Selling comes later (from value, not from spamming messages 🥴). And you have to have zero fear of cold outreach to understand the problem.
