Originally posted on LinkedIn
Entrepreneurship: yes, absolutely. But with purpose…
I’ve been clear on this since I sold Finco, and it’s what led me to create Ignia. Because of that shift, this Saturday I attended RUBICA’s Personal Brand with Purpose Bootcamp.
3 ingredients: 🎛️ A step-by-step brand-building system, simple and clear. 🤖 Actually useful AI integration. Gepeto (an Agent built on ChatGPT) didn’t just guide us step by step — it did a huge chunk of the heavy lifting. We fed it inputs (our story, values, and differentiators) and from there it built our brand alongside us, step by step. 👥 Community with fire 🔥. Every attendee came eager to reinvent how they show up in order to achieve more.
Thanks to the methodology and Gepeto, we got one month’s worth of deep reflection done in 6 hours.
Thanks Carolina and Iván for the invite!! Incredibly useful. And great to reconnect with people like Juan Manuel López Arango, Juan C. Mulford M., Nicolás Cárdenas Reyes.
They’ll have another Personal Brand Bootcamp in Bogotá on July 19th for anyone interested 🚀