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Ethos, Pathos, and Logos: How to Tell Stories from Every Human Angle

Published:
· 1 min read

Originally posted on LinkedIn

Ethos-Pathos-Logos. Credibility 🏆, Emotion ❤️, Logic 🧠. How to tell stories from every human angle, summarized in 3 words.

Yesterday at the Action Lab session we had the one and only Pedro Mejia live in the room talking personal branding. Absolute legend 🔥

It’s been incredible watching these 3 concepts come to life through the Action Lab.

With Jose Duarte and Luis Felipe Barrientos Moreno I understood how to apply them to our projects — but now I’m finally getting how to apply them to myself.

Speak from what you’ve done, tell stories from lived experience, show real data. Ethos-Pathos-Logos.

We have to tell stories that inspire — so our ideas spread.

What’s your ethos? What’s your pathos? What’s your logos?

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