Originally posted on LinkedIn
Ethos-Pathos-Logos. Credibility 🏆, Emotion ❤️, Logic 🧠. How to tell stories from every human angle, summarized in 3 words.
Yesterday at the Action Lab session we had the one and only Pedro Mejia live in the room talking personal branding. Absolute legend 🔥
It’s been incredible watching these 3 concepts come to life through the Action Lab.
With Jose Duarte and Luis Felipe Barrientos Moreno I understood how to apply them to our projects — but now I’m finally getting how to apply them to myself.
Speak from what you’ve done, tell stories from lived experience, show real data. Ethos-Pathos-Logos.
We have to tell stories that inspire — so our ideas spread.
What’s your ethos? What’s your pathos? What’s your logos?


