Originally posted on LinkedIn
Making a pair of jeans uses 10,000 liters of water 🤯
Yesterday Ana Jiménez Sánchez from GoTrendier led the Sustainability session at the Action Lab (alongside Estefanía Abello Plata, CFA from MUTA), and that stat left me floored.
WTF? 10,000 liters 🌊. That’s a small swimming pool!
It was so exciting to see how you can build businesses that create real impact, tied directly to the business model itself.
For every pair of jeans sold on GoTrendier, we save 10,000 liters of water + the seller makes money + the buyer gets something cool + GoTrendier takes a commission.
We need to move away from impact models driven by donations. This is the real model — impact tied to financial results.
What other companies do you know with models like this? That create impact not at the expense of profits but alongside them.
PS — Estefanía and MUTA were also incredible — I’ll write about what I learned from them tomorrow.
