Originally posted on LinkedIn
A lot of people come to Ignia or my mentorship sessions with sales problems, and when we dig in… their store is always closed 🫠. How are they going to sell if they never open?
Who’s going to buy from you if nobody knows what you’re selling? Sounds obvious, but it happens to entrepreneurs at every stage.
You HAVE to post daily on at least one social network (wherever your clients are).
You HAVE to.
If you’re not posting, your store is closed. Or at least one of your best-performing locations is shut.
You might still sell through other channels… but consistent social media content is one of the most effective.
I’ve been consistent since late June. The effect on EVERYTHING is noticeable — more doors open, sales happen (50% of Action Lab 1.0 was sold through my LinkedIn posts), the store stays open and running.
If you haven’t started, do it. If you don’t know how, it’s simple: 1. Write your first post now. 2. Study the content from Pedro Mejia and manuela villegas. 3. Keep posting every day.
Keep your store open.
My numbers — With this post I hit 8K followers and +600K impressions 🔥 A direct result of doing this every day.
From October 10, 2024 to June 27, 2025 I gained 1,000 followers (barely moving the needle). 1,000 followers in 230 days, 4.3 per day.
From June 28 to today I gained 1,946 followers. 1,946 in 105 days. 18 per day.
If anyone wants help, I’ve got you. I’ll share everything Pedro taught me. Better yet, I’ll give you a discount to join next year’s Action Lab and do this (with Pedro in person) plus a ton more — to sell 10x what you sell today. Just DM me.
Either way, no excuses. You have to do it!

