Originally posted on LinkedIn
Where are today’s software factories headed?
Software is no longer a moat. Anyone can build anything at minimal cost.
With quality, tests, security… without touching a single line of code.
If the barrier is no longer technical difficulty — then what’s the point of a business that was built around solving the technical problem?
Hot take 🥵 — The software factory as we know it today dies in under 2 years.
My bet: the moat won’t be delivering software anymore, but delivering proven solutions and products. Going one step further.
Build the software (now the easy part) — but then also slam it into the market, test it, gather insights, iterate and repeat.
And without software as the bottleneck, you can have 3 or 4 real-market iterations with genuinely different products per month.
Now the developer’s importance shrinks dramatically, and we need more people who understand realities and markets. Designers!
Let’s go from software factory to product factory.
▶️ What do you think? What’s going to happen to software factories?
I’ll leave the article that sparked this idea in the comments. What a trip it is to live in the future.