Originally posted on LinkedIn
Building a company is a means to an end — what are you building toward? ➡️ I made a tool to help you figure that out, sharing it below ⬅️
Too many of us get stuck in an operate-operate-operate loop and forget the actual goal.
Are we driven by the intellectual/technical challenge 🧠? The mission/cause 🕊️? The money 💸? Are we making decisions aligned with that?
Yesterday Halcyon Inspires (thanks Mala Henriques) invited me to give a talk to their LAC Climate Fellowship Fellows — ~20 entrepreneurs solving climate problems.
We have to realize that every strategic decision today must answer to that goal. Are my incentives and motivations aligned with my stakeholders?
There’s no point chasing VC money if you never want to sell the company 🙅♂️. No point bringing on employees short-term if you want to build a lifetime company. No point having a co-founder who wants to build a high-impact company if you want to keep it small.
For the talk I built an interactive presentation (using Gemini!) where each person could answer these questions and get a shareable result to discuss with their partners, board, investors — and align on vision, mission, and incentives.
➡️ What do you think matters most when having these strategic conversations with partners, investors, boards, or employees? How do you fix it if you skipped those conversations and now there’s a mismatch?
▶️ Drop your take (or reply to someone else’s comment) and I’ll DM you the presentation + tool!
